Robert Syfert is a real estate investor, mentor, and Founder of USA Portfolio Real Estate, a company focused on creating opportunities for clients to maximize their ROI through turn-key and wholesale investments. He has over a decade of experience in the real estate industry, initially becoming an investment advisor to portfolios valued over $2 million and has handled over 300 estates. Before being heavily involved in the business, he was first a loan officer in the early 2000’s who eventually owned a branch.

Today, Robert joins me to describe the essential aspects of marketing and how follow-ups separate the men from boys. He shares how he got started in the industry and why he chose to focus on turn-key investments. He explains why follow-ups are a staple in any industry and why a lot of companies fail to utilize the marketing strategies they use. He also offers advice regarding CRM software – specifically why any expanding business should use one. 

“The market’s competitive according to whoever you ask. The reality is most people aren’t consistent in any marketing channel they go down.” – Robert Syfert

On Today’s Episode of Flip Talk:

  • Why he transitioned from turnkey to wholesale.
  • The pros and cons of doing turnkey investing.
  • The marketing strategies they employ to attain properties in today’s market.
  • The follow-up game and why he says you have to be amazing at it.
  • How following up can help save your business money in lead generation.
  • Developing a CRM to help streamline the work and how much it should cost.
  • What sets their CRM apart from Podio and other software.
  • The problems a CRM should solve.

Robert’s Tips for Getting into Real Estate Investing:

  • The faster you get on the phone with that seller, the better your odds are. Period.
  • Don’t get too caught up on doing anything new. Boring basics work on anything.
  • If you’re not implementing and you’re always asking questions, you’re never going anywhere in this industry.

Resources Mentioned:

Connect with Robert Syfert:

Rate, Review, Learn and Share

Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into our other shows: FlipTalk’s Rookie Play Book and FlipTalk’s REI Round Table. Share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.