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The Flip Talk Podcast | Jenn & Joe DelleFave | Creative Financing

 

Jason Lavender sits down with Jenn & Joe DelleFave as they share their journey from having regular jobs to being full-time real estate investors leveraging creative financing. They recount how Joe’s initial foray into real estate began with borrowing a course from a friend in 2000, leading to his first profitable deal at the age of 22 despite financial challenges and poor credit. They also share valuable tips for getting started in creative financing, including how to find deals, negotiate with sellers, and build a team. Their journey exemplifies the power of perseverance, strategic adaptation, and continuous learning in achieving success in the competitive real estate market.

Listen to the episode here

 

How Creative Financing Changes The Real Estate Game With Jenn & Joe DelleFave

Introduction

In this episode, we’ve got Joseph and Jenn DelleFave. They are creative finance wizards. We’re going to talk about all creative financing, how they got their start in wholesaling and their BRRRR strategy, but how ultimately they landed on putting the tool in the tool bag of creative finance, and how they help sellers, some tips, some tricks, and some great nuggets.

I’m Joe and this is my wife Jenn. Now we’re full-time real estate investors, but we didn’t start that way. 

Once upon a time, I was a middle school English teacher. 

I had a job at a car dealership. It was way back before I met Jen. I got my buddy to buy a course on TV. This was the year 2000. It was Ron LeGrand. He had these late-night infomercials. My buddy bought his course but never opened it. There were a ton of us hanging out one day and he let me borrow it and I opened it. I listened to all the tapes and the VCR tapes. I did what it said. A little over a month later, I had my first deal under contract. I was 22. I was broke. I had bad credit and here I’m in a real estate deal. This is when I learned wholesaling, but I did a double close. Long story short, the first house I ever owned, I owned it for half an hour. I made $15,000 in that deal. 

Back in 2000, that was a big chunk of cash.

It’s to me because I had no money, That was life-changing to me. Fast forward seven years now, I met Jen. The real estate market was climbing over those years. There wasn’t YouTube, there wasn’t Zillow, or all of this stuff. Back then, Google had barely started. I was watching the MLS but a lot of the deals were selling quickly. That put me on the sideline for a bunch of years, the I met Jenn.

We met in January 2008. I owned my own house. He owned his own house. By that summertime, he was dragging me to all these disgusting rundown houses and I was trying to figure out, “What are we doing?” He was like, “We could buy them and fix them up, and then have tenants.” I was like, “That’s for other people.” It took me some time to get on board with it. To be quite honest, I thought he was a little crazy and I was like, “That’s a cool project for you.” I’m busy teaching and getting my Master’s degree, but he kept with it. All of a sudden, we were married and had two kids. I’m a stay-at-home mom and we had a handful of rental properties before I knew it. 

We were BRRRRing before I knew what BRRRR was where we were finding these discount properties. In ‘08, the market was taking a dip. Usually about one a year, sometimes we didn’t even do one a year, but sometimes around that pattern, we were finding these deals on the market in the suburbs of Rochester, New York for $30,000 or $40,000 in good school districts. That’s what we started doing and picked up some steam doing that for a little while. 

Navigating 2008 Financial Crisis

You got going in 2000. You’ve seen some market cycles. You started out wholesaling, BRRRing before there was even an acronym, which there were investors before acronyms in the market of Rochester. Your initial market was in upstate New York. Needless to say, 2008 probably threw you a couple of curve balls. It sounds like that’s when you met and continue to go into real estate. What was your next move? Did it throw you curve balls or did you capitalize on some of the opportunity? What did 2008 bring you? Many of our audience members are newer or have been in real estate games maybe for 4 or 5 years, or something like that. Not everybody has seen multiple market cycles. What did 2008 do to you or do for you?

It was a ton of opportunity where most people were not buying. We were coming to Florida on vacation, myself and Jenn when we first met, even the next year in ‘09. It was like every fifth house was for sale. They were all over the place. What that meant was there were a lot of people selling, there was probably some desperation, some pain going on in the market, all types of situations. When most buyers were getting out of it because they were getting a beating, we were finding deals. We were buying, and I will be honest with you, some of our very best deals were deals that we bought in 2008, 2010, 2011, and things like that when the market was not as hot. I feel like you make money when you buy, not when you sell. When the market is correcting, I think that was a lot of opportunity.

The Flip Talk Podcast | Jenn & Joe DelleFave | Creative Financing

Creative Financing: When the market is not as hot, you make money when you buy, not when you sell.

 

You didn’t know creative back then. That didn’t happen until 2016. We started learning it in 2017 and then when we learned how to buy without banks and having to use our own credit. We were like, “If we knew then what we know now, we would’ve bought all the Florida properties.”

We would’ve bought it. I would’ve bought the whole state of Florida because that’s what was happening. I would see these houses in Florida back then that were $400,000 or $500,000 homes selling for $175,000. We were finding a lot of these deals. I didn’t know creative finance. What was happening was we were finding these junkers, making them beautiful, renting them out, refinance, and keep going. I worked at a car dealership, but I was in the finance office. I knew a lot of people at banks. I knew how to refinance and I had a good credit job.

In 2016, Jenn walked away from teaching. We already had a couple of kids. We were married and I was at the bank refinancing out of one of our properties. My friend who is the mortgage guy there says, “At ten mortgages, the bank is going to cut you off. You got to figure something else out because we’re not going to be able to help you. Maybe I’ll get you one more after that, but it’s going to be tough.”

That’s when I felt defeated because I knew we wanted way more than ten properties. Now I’m on Google and YouTube. I’m in research mode. Here’s Ron LeGrand and now he’s got a YouTube channel. He is talking about how to buy these turnkey houses without using banks, without credit, and not having to buy junkers and spend three months remodeling them, which when I was working full-time and Jenn had two little ones at home, it wasn’t like we were going to be there swinging the hammers. There was no way we could do that. Trying to manage that while we were working was a lot.

When we found this way, we were in love. I went down the rabbit hole for about 6, 7, 8, or 9 months. I watched every YouTube video, then one of the best decisions we made was we hire one of their coaches to help us. We hired a coach and implemented what they said. We got our very first creative finance deal, which was now in a turnkey house. It was the first house we bought that wasn’t a junker where we didn’t have to manage the contractors and all that.

It was turnkey. The guy inherited it. He was renting it to a friend. He didn’t want to do that anymore. He lived far away. He wanted his price because it was in nice shape. We did that price. The way we did it was seller financing. We gave him a $100 down, he gave us a 0% mortgage with a $500 payment on a turnkey house. We paid about $3,000 in closing costs and now we own the house. 

 

The Flip Talk Podcast | Jenn & Joe DelleFave | Creative Financing

 

Creative Finance Strategies

I know a lot of people understand wholesaling. That’s a nuts and bolts that you can understand when you’re assigning a contract. With the BRRRR strategy flipping, you land in creative finance. You guys are known as creative finance gurus and excel at it. You laid out a very quick example that most people would think, “That’s an absolute home run. That’s a unicorn. Once in your career, you’re going to find something like that.” I know that that’s not true.

You fast forward to 2016 and 2017, you’re starting to implement this creative finance strategy and ultimately, you’re helping sellers out because they’re oftentimes upside down or don’t know how to navigate the waters ahead of them. As an investor, can you walk us through what are some of the common conversations? What are some of the common deals that you’re tackling and the terms? Put the cookies on the bottom shelf for us. Lay out what creative finance is. I know that can mean a lot of things to a lot of people. What does it mean to you? How do you teach it and implement it in your business? 

We try to make it too complicated. I think that’s where we try to simplify the whole process. If it’s a free and clear property and I’m going to buy it and the seller doesn’t owe anything on it, many times they inherited it. Sometimes it was an accidental rental where they lived in it at one point, moved, and then decided to rent it out for a little while. You’d be shocked at how many properties are around the country where the seller doesn’t owe anything. They’re paid for free and clear.

Some of those properties are nice, but some of them might need some work. There’s a good list of people to talk to, especially if they’re absentee owners. If anybody wants to sell their house, you’re going to negotiate the four factors, the four legs to the chair because we need four legs in the chair for it to stand. The fourth that we focus on is the down payment. I like to buy with no money down, and so does Jenn. The monthly payment is low enough to where I could cashflow after I add in all of my expenses, and we can negotiate the payment so we can make it whatever we want. We don’t have to have it perfectly amortized. We could do a whole bunch of different things there.

My down payment is close to zero, a low payment that I could cashflow, what’s my term length? Does that seller want all of their money in six months? That’s not going to work for me. Will they take 10 or 15 years or longer? You’d be surprised how many want that payment for many reasons and they will do that, especially if they’re an investor and they maybe want to help defer some of their capital gains on the property by selling it. They could defer it by taking monthly payments versus one big lump. Many investors want to scale that through many years.

The last thing I want to focus on is the selling price. For me, out of the four things, the selling price is probably the least important out of the bunch, whereas to the seller, that’s usually their number one thing. If their most important thing is the least important to me, you could see how we could probably come to a win into an agreement that they’re happy with because they got their price. I’m happy because I got a $100 down, a low payment. Usually, either very low interest or no interest and then a long-term length. If I could do that, I could be super flexible on their price and usually pay what they’re asking. 

I love that. I love the four legs of the chair. That simplifies the negotiation. Thanks for putting the cookies on the bottom shelf for us like that. That’s a great point. If the thing that you’re least concerned about is the selling price because you know if you can get a favorable down payment, as you said, none preferably, a monthly payment that works in a term, the prices are less consequential. We use a line sometimes when we talk to people, “I can give you $1 million for your property. I can pay you $1 day for $1 million days.” That usually breaks the ice. The truth is that selling price is not always what we think as investors is the most important thing. If you’re flipping or wholesaling with creative terms, it’s the least important. 

I’d love both of your perspectives on some of the biggest lessons that you’ve learned early on adopting specifically creative finance. As investors, maybe pull this into one of their investing strategies or put this tool in their tool belt, maybe not fully understanding it and maybe flubbing it up a little bit. Hopefully, you’ve got some great stories. What are some of the lessons that you learned early on in this and maybe some of the missteps that you learned? 

For me, it was not knowing every little detail made me shy and I didn’t want to do it, but having a coach to go back to every single week made me a little more confident. For us, we switched our rentals to rent to own, and that got thrown in my lap because he was working full time. I’m fielding hundreds of phone calls each week for these properties. I’m learning as I go, but also every week, we could hop on a call with our coach and go over what happened, talk through things, and make mistakes along the way. They weren’t going to be too costly because then I had somebody to piggyback off of it and check in with.

I feel like that was important. You are going to mess up here and there. We’re humans. You can’t let it stop you. I think we should have started growing a team earlier on. I wish I’d had more guidance on that because we were trying to do a lot, just the two of us, with him working full-time. Looking back at the work systems and processes didn’t make any sense to me. Now I try hard to convey how important it is to have things set up so that you don’t keep beating your head against the wall. 

For me, it was trying to figure it all out on my own. If you’re trying to piece this stuff together on your own, I’m not saying it’s impossible, but it’s hard. That was the challenge. I was going to go to college and be a chiropractor and I never went to college. I saw value in paying somebody or a coach a lot of money. We always have coaches. I see a lot of value in that. I think in the beginning if we had a coach after I did my very first deal in the year 2000 and didn’t wait until 2017, 16 years later to hire a coach. 

You probably wouldn’t be with me.

I would be, but we’d be at like wherever. We’re in Florida, but that’s the case. That was probably the biggest thing. 

That’s good. I appreciate that and I echo the same sentiment. Hiring a mentor, somebody who has been down the painful road that you’re heading towards will help you eliminate some of those painful learning curves and those pitfalls. Sometimes completely taking people out of the real estate game will help you avoid those. To me, that’s invaluable. I echo the same sentiment, “Hire somebody. Put yourself around good people who can help you, teach you, and be teachable.”

I heard a quote the other day, something about teachability. That is if you’re not teachable, your life is going to be hard because you’ve got so much to learn and there are people that you can learn it from. That is especially true in real estate. I’ve talked to people time and time again, and they’ll always point back to some mentor, somebody who went ahead of them, somebody who is teaching them, and somebody who is showing them the ropes. I highly encourage our audience to find somebody to help show you the way.

I want to continue on this Creative Finance Playbook. You guys started the Creative Finance Playbook. I don’t even know if you do real estate deals outside of creative finance. Maybe you do, maybe you don’t. What are some of the high-level things that somebody that’s trying to put this in their tool bag, these conversations, those four legs to the chair, that your average investor, flipper, wholesaler, landlord needs to keep in mind when they’re having conversations with sellers about implementing some creative finance conversation?

I can tell you that most people don’t know how to broach the conversation or how to pitch the terms or whatever. What do you see that works well? What do you teach? How do you approach it in your business when it comes to pitching your terms or having those conversations with sellers? 

I want to share what I see that doesn’t work well and what I try hard to help, and then Joe can give like what to do. I see a lot of people giving out the terms and telling the sellers what they can do for them. That results in high down payments, high monthly payments, and maybe even trying to overpay, buy a lot for the property, and short-term length. All of those things don’t add up to making a good deal. 

Usually, that’s happening because you don’t have the proper education. Honestly, you have to remember that if you’re taking over a seller’s mortgage payment or you’re assigning that to somebody else, the seller’s credit is on the line. There’s a lot that you have to think about when you’re doing these deals. I try hard to echo what we’ve learned. Do you want to go into asking the right questions? 

It’s super important to make sure that you ask the right questions. This is where negotiating comes in at any time. Instead of saying what you’re going to do, ask the seller the right questions, and have the seller make you the offer by the answers they give you. When I’m doing a call, I have a list of questions that I want to know, but we’re just having a conversation. I’m not a robot. We’re going to talk. We’re going to have conversations. I have to be mindful of both of our times. I don’t want to be sitting there for two hours. 

The Flip Talk Podcast | Jenn & Joe DelleFave | Creative Financing

Creative Financing: Instead of telling the seller what you’re willing to do, ask the seller the right questions and get them to make you an offer based on their answers.

 

In a 10 or 15-minute call, I can find out the situation, what’s going on, find out a few things about the property, and some financial things because of the way we ask the questions. They start giving us all the answers. They’ll tell us what they owe and their mortgage. They’ll tell us their situation and then we can work up a cash offer. “It sounds like your house is nice. Let me take a look at what a terms offer would be too.” Sometimes if that house is worth $400,000 and they’re asking $395,000 for it and the house is beautiful and turnkey, are they going to be open to a cash offer that’s super low? No. You’re going to lose all your credibility.

Now if the house justifies it because it needs a lot of work, that’s another thing. If the house is pristine, those are the houses we prefer to buy that don’t need anything. I could pay top price for it if you’re open to some terms. Having the conversation is such as if we buy a house and we pay cash, a lot of times, we’re getting a big discount because it needs a lot of work. If you’re looking for retail for a house that is turnkey, I could still make that price work if you’re open to some terms, and then we could talk about that then we look at, in the back of my head, the four legs of the chair. If I were to pay your price, I typically buy with no money down, then we have that conversation. Sometimes you’d be shocked that by asking that simple question, how many people are like, “Okay.”

We try to problem-solve for somebody. Sometimes we shoot ourselves in the foot. As you said, we’re coming in with a high down payment or we’re not even listening to the seller. Instead, we pivot away from that. I love that, “Here’s what not to do, but here’s what you should do and ask questions.” I love that. I’m guessing that over time, you’re crafting your questions and trying to understand the seller’s needs. I’ve likened it to talking to sellers as you’re part detective. You’re trying to figure out the different pieces of the puzzle that are at play. As you said, you can do that in a fifteen-minute conversation because oftentimes, the people that we’re working with don’t have the knowledge or the options of maybe what they could be doing. 

They may be in a particular circumstance that an investor is going to have a perfect solution that they’re never even going to think about. I can’t tell you how many times we’ve run across that. That’s a golden nugget right there. Get good at asking questions, be an active listener, and help problem-solve. At the end of the day, we’re investors. We want to help people out in whatever situation they’re in and create these win-win situations. That’s awesome. I love that.

Team And Systems

I’m curious to know, you mentioned developing a team earlier. I’d be interested to know, what does your team look like now? What kind of systems do you have in place that allow you to scale a creative finance real estate business? You probably got hundreds of employees and tons and tons of systems. What systems and teams do you have in place that allow you to work your real estate business as it is now? 

We’ve been through a lot of growing with it. We had to figure out what. I always like to give people permission to figure that out because I think we are very hard on ourselves and that it makes us not want to even hire people because maybe we think we should be able to do it all or the scary thought of hiring somebody and managing and leading a team can be daunting. It requires a lot of leadership on our part, but allow yourself to play with it.

In the very beginning, if you’ve spent money on education and now you have all this knowledge, you can pass that on to other people. That was the first thing that we did. We started with hiring and sharing our knowledge. We asked on Facebook simply, “Our team is growing. Who wants to join our team? We can teach you our ways and also pay a commission when deals close.” Right off of that one post, we had several people apply. The next thing you know, we were running our team meetings.

That was how we started in July 2020. From there, we even moved down to Florida in 2022. We had an office and we had some employees there. We learned we did not like it. We did not like having an office space downtown. He’s fighting traffic. I’m saying goodbye to him. We homeschool our two kids, and now the kids aren’t seeing Dad. We were like, “That didn’t work.” We transitioned back to work from home and we have a small but mighty team of rockstars.

At this point, we have virtual assistants. That’s something too where if you have a couple of rental properties and you’re trying to manage all the backend stuff, hire somebody for $4 or $5 an hour or whatever and you want to pay and these people are amazing at working and they’re excited and they want to be a part of it. They can take some tasks off your hands that will free you up to do other activities. 

Where do our virtual assistants live?

The Philippines. We had our team meeting. It was great to see them and because of working with us, they’re able to build houses and have lavish weddings, which is awesome to impact other lives over there, then here we’ve grown, and we do have W2 employees at this point. We have a full-time acquisitionist. She is on the phone talking with sellers. 

We have the other virtual assistant who is running those first questions, testing the waters with our sellers. We do Facebook marketing. Everybody is warm incoming leads then we have a disposition as we do rent to own. She’s helping us find rent-to-own buyers or if we have a cash deal or a terms deal, we’re assigning and full-time tech manager because these days you need someone who knows all the tech stuff. Our recent hire was an executive assistant. That’s probably the number one hire we should have done years ago. I’m super grateful that she’s on board now. 

Executive assistant is a game-changer for sure. That’s a great team. Having a virtual assistant team or a team that’s comprised of virtual assistants, you can leverage amazing talent from around the world. We do that. If you’re not doing that, then you definitely should. There are amazing people that can fill the positions that you need. Think through the who not and how concept. Find out what you can delegate to other qualified people. Oftentimes we think, “Somebody else isn’t going to do it as good as I am.” That might be true, but if they can do it 80% as well as you can, you’re going to be in good shape because your time is going to be freed up to do other more important things. I love that. 

Something else you said Jenn was to build a business that fits your lifestyle, not someone else’s. Those weren’t your words but those were my notes, “Build a business that fits your lifestyle, not somebody else’s.” I think too many times, as entrepreneurs, we’re chasing somebody else’s business, their dream, or their social media life. That resonates with me. The office downtown and the overhead, I did that and it was stupid. I’m like, “I’m in my home office right now. I don’t want to be anywhere else.”

Build a business that fits your lifestyle, not somebody else’s. I think you guys exemplify that. I see you guys enjoying your days and your days off with your kiddos and you said homeschool, that’s something that hits home to me. We were a homeschooled family until our kids graduated. Build a business that fits your lifestyle, not somebody else’s. That’s an amazing takeaway. I appreciate you saying that. 

It is not easy to do. Shiny object or looking around other successful people, you’re very good at tuning everybody out, but I’m like, “Maybe we should do this. We should do that.” At the end of the day, what are your goals? What does success mean to you? What are you trying to do with your time and make sure you’re living that? It’s like a daily reminder every day.

Perfectly said. I appreciate you saying that. I appreciate you guys exemplifying that too. Honestly, that’s something that I see all too often in entrepreneurship and real estate specifically, people drinking the wrong Kool-Aid and they’re chasing something that they shouldn’t be chasing. Hats off and that’s amazing.

Lead Generation

As we turned the corner and headed toward the end of our program, you said something about Facebook ads. I jot down some notes here. I would like to get your take on Facebook ads and how you’ve navigated that. I know a lot of people get frustrated with some of the different ad sources and marketing channels. How did you land on Facebook ads for a marketing channel and what’s your secret sauce on generating good leads off of it? 

It dials back to I love social media and I saw the value in it, even when he used to joke at me like, “You’re playing online.” I saw something there. Maybe it was some MLM training I had. I sell vitamins or jewelry, and then when we heard Nate Armstrong talking about social media blueprint and being able to reach sellers on Facebook. I was like, “That’s genius. Everybody is on their phone and the older generation tends to use Facebook, so older people have houses.” You have to go all in on it. If you’re not putting out content, going live, or showing what you’re doing, it can be a very frustrating time, but if you are showing up consistently day after day, people are watching. You got to know that what you’re doing is helping people who are looking for that service. There are some backends, if you want to touch on the ads. 

One of our favorite things to talk about is buying homes. A lot of it is Jenn as our spokesperson and she’s marketing that we buy homes. We could target Facebook for certain areas. if you want to go over the whole country with one ad, you can. It’s like $2 a lead. Be super careful. Don’t do that. You’re going to get leads in the middle of the desert in the middle of nowhere. There’s not even another house like Google Street View. Forget about it.

You could target a very small spot too, which is neat. That was the one thing about Facebook. If I want to turn on the state of Pennsylvania tomorrow, I could start marketing in all of Pennsylvania tomorrow. I’m going to have people who will see it and start reaching their hand up virtually and say, “I have a house I want to sell,” and then they reach out to us. We’re having incoming leads of people who want to sell their houses.

Based on the ads that you run, some ads could say, “I’m looking for a junk house. Pay cash,” and have some pictures of some bad ugly house that catches their eye. The second ad you can run is more of, “I could pay full price for houses,” because I could also talk to them about terms, so then you could attract beautiful houses, the ones that don’t need a lot of work. I could target both and run the same ads side by side and wherever. 

Having that tool in your tool-bag as a creative investor, you don’t have to go after the distressed properties that every other investor is going after. I love that. To be completely honest, Facebook has always confounded me. I’ve gone down many rabbit holes. Do you manage your own ads or do you have an agency? 

I do recommend having an agency. We can tinker with them a little bit. I feel like there are a lot of little things because anyone who tries to run their own doesn’t get a deal. Boost a post. I feel like you’re spending money and you get nothing in return. People who know the back end of Facebook can help you out. It’s worth a couple of hundred bucks a month to have someone do that. 

Things change with Facebook. If you’re doing Google ads or whatever digital marketing you’re doing, the platforms always change. The expectations and the algorithm, everything is changing. Have a professional that would manage that unless you’re going to stay up to date on all that.

We got a little wind that we wanted to share with you and your audience that is super impactful. Now is the time to write this down. It’s super important. We also found this niche years ago through tinkering about how to generate off-market leads for free by using Facebook and I’m like, “This stuff works.” I could join a Facebook group for free. It doesn’t cost any money. I’m doing this in my personal profile. If I am in Pittsburgh, Pennsylvania, or if I want to buy there, but I live in Florida, I could join Facebook groups in Pittsburgh, Pennsylvania.

I go to Facebook with my own profile, not some other one, just mine. I go into the search bar, I put in Pittsburgh, Pennsylvania. It will list people, posts, or groups. I’ll hit groups. Now, inside of there, there’s all of these groups and it’s all different kinds. I don’t even care what kind. It could be, “Pittsburgh people looking for love,” or “I love Pittsburgh,” garage sale, yard sale, community groups, or whatever. 

The ones that have 10,000, 20,000, 30,000 40,000, 50,000, or 100,000 people in them, I want to join those groups. I join them and then when I do, I want to make a post in the group. The post reads this, you want to write this part down, “Does anyone have a house for sale that’s not market ready? I’m looking to buy one in the next 2 to 3 weeks.” Before you hit send, you could change the background picture, change it to blue, pink, or whatever you want. You could do the poop emojis but don’t do that one.

You can make all the different colors, which is neat because then when they post that into the group, people see this for free. Now if that Facebook group has 30,000 people and you do five of those a day, that’s 150,000 people. I do that 5 or 6 times a week. That’s getting to a lot of people. Facebook is weird though because they only show it to less than 10% of the group. If I’m in front of 800,000 people and only 10% of the group sees it, I’m okay with that. It’s for free. It didn’t cost me any money. Now you’ll have people reach out to you who say, “I have a house for sale.” It’s usually not on the market. Some are frustrated and they’re not selling. That’s how to get Facebook leads for free in any market around the country. 

I love it because then you can work multiple markets. I’m guessing you’re setting them up with an inbound number that you’re going to answer or somebody on your team is going to answer and run it through your pipeline.

After you get some deals, you’ve made some deals, you’ve got some money, then go spend it back in your business. Go spend money now on marketing, whether you’re going to do Google ads, PPC, Facebook ads, or direct mail mailers. Before you go out and spend thousands when you’re just starting off, get some leads for free, get used to doing it, make a deal or two, and then scale your business that way. 

Before you spend thousands when you're just starting, get some leads for free, get used to doing it, make a deal or two, and then scale your business that way. Click To Tweet

You mentioned Ron LeGrand, you can say you can jump into real estate with no money down and all of that is true. There’s a perfect example of a free lead generation source that you can start getting your phone to ring or your DMs to start hitting with motivated sellers. I appreciate you saying that. That’s awesome. Everybody, take action. That’s a good one. That’s a gem right there. I appreciate your guys’ time. We’re going to wrap up. How can people reach out to you if they’re interested in touching base or finding out a little bit more about you or if you want them to or whatever? Any final words of wisdom as we close out? 

If you have a deal that you want to talk about because from going on a podcast, a lot of people said, “I talked to a seller. They might be in that situation, but I don’t know enough about it,” and you find that, let’s get in touch. Let’s see if we can make that deal happen. We’ve done this many times. I post some stuff on social media, but I’m usually pretty busy, text or calling my cell phone is the easiest way because I’m always answering that. My cell phone number is (585) 207-2240. That’s the easiest way to get ahold of me. 

I love social media. If you had to over to our website, CreativeFinancePlaybook.com, you’ll see all of our handles. Instagram is my name, @JennDelleFave. I’m on there a lot. We love to share our current happenings and everything going on. If you’ve got something, reach out. We’d love to help. 

Wrap-Up

I can tell you this from experience. Anybody who has given out their phone number seriously means it. People don’t give out their phone numbers lightly. I appreciate you saying that. I would encourage anybody, if you’re not already following Joseph and Jenn, you should be. They’re doing some amazing things. We’re connected in a few groups together. It’s been amazing to see your journey. Thank you so much for joining us. I appreciate everything. If you’re not following them, do so now.

Thanks for having us on.

Thank you. Go after it. Take the messy, massive action. It’s okay. If you make a little mistake. You can clean it up and keep going. Don’t quit. 

Take the messy, massive action. If you make a little mistake, you can clean it up and keep going. Click To Tweet

Thanks again, guys. 

 

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