The Flip Talk Podcast | Keith Sant and Andrew Kolodgie | SEO


In this digital age, search engine optimization is one of the most exciting and effective approaches in driving leads into your business. In this episode, Don Costa sits down with Keith Sant and Andrew Kolodgie to discuss the efficient use of SEO strategies for real estate investing. They explore various ways SEO can help in lead generation, as well as the major differences between pay-per-click campaigns. They also talk about the importance of crafting an SEO-friendly website, updating your Google My Business information, and the ideal timeline for a rewarding online marketing campaign.

Listen to the podcast here


Utilizing SEO For Real Estate With Keith Sant and Andrew Kolodgie

As always, we got some amazing stuff over at the FlipTalk.com website for you to check out. Make sure that you are there and you are reading to new and old episodes, as well as checking out some of the free resources we have for you. We have some amazing things going on in the Flip Talk universe with our Ice Mastermind and some of the coaching things we’re doing. You can always find out more about that at FlipTalk.com. I have Keith and Andrew with me. We’re going to talk about SEO Meets Real Estate and some of the exciting things that you can be doing to drive leads into your business. Gentlemen, how are you doing?

Good. How are you?

I’m good. Always waiting for that mute button to come off. What’s going on?

Thanks, Don. I appreciate you having us on.

Looking Back

No problem. You are or have been a real estate investor for a little while now. Let’s talk about that journey. What got you into doing the whole real estate investing thing in the first place?


The Flip Talk Podcast | Keith Sant and Andrew Kolodgie | SEO


Back in 2017, I started working with my buddy. I was at the Washington State and he was down in Texas. He was flipping houses and I saved some money. I had some money. I always was interested in real estate. I bought my first house early. I invested some money in a flip that he was working on and got a return, then we did it again.

I’m like, “I could do this a couple times. This is awesome. I can do this for a living.” That’s when I dove all into real estate and tried to learn everything I can. I remember hearing about this thing called wholesaling. I’m like “Beto, there’s this thing where we don’t have to even buy the house and flip it.” He’s like, “I’ve tried it, but it didn’t work. I’m better at flipping.” I’m like, “You don’t know how to market it. You could sell. You could close the deal and you never repair it. Let me see if I can do some marketing and get our phone ringing more.” That first month, we closed like one deal. It was like $5,000, which is a big deal, but it was like proof of concept, then been doing that ever since.

Very cool. What markets? You’d mentioned you’d lived in California for a little bit. Did you start out in the California market? Where’d you start out originally?

At that time, I was living in Washington and I was working with him down in Texas, virtually. I did all our marketing, answered phone calls, and set appointments. He’d go on the appointment and close the deals. I was in disposition. I worked remotely with him. I did that for about a year and a half, but he was farther ahead in his journey than I was.

He bought like 40 acres. He was developing 150 lots and bought his second mobile home park. I’m sending him on single-family home appointments and he’s missing them because he’s busy. I hit a ceiling. That’s when I started my own company up in Washington, Kind House Buyers. That’s what most people know me for. It wasn’t my first, but I’m Keith Sant at Kind House Buyers up in Tacoma, Washington.


Marketing, which is the conversation we’re going to have. What were some of the marketing channels you tried in your journey? What do you feel like works for you in the beginning? What did you not like doing? We’ll start there and we’ll get into what’s working and what blew you up. Let’s talk about what you tried, liked, and what you didn’t.

I’ve done almost everything except for TV and radio. I’ve even done shopping cart ads. I didn’t like that. I could have lit that $12,000 on fire. It would have been more fun.

It’d be $12,000 on shopping carts.

I’ve done everything. I’ve done enough things wrong to know what to do right. I did hundreds of thousands of ringless voicemails, text messages, cold calling, a band of signs, Craigslist ads, Facebook, and pay for click. I was doing a ton of the outbound stuff, especially band of signs in the very beginning. I liked the idea of SEO and people coming in. I remember my very first SEO lead was a huge deal.

It was my very first and I was hooked. I realized pretty quickly that not all leads were the same. I did all the rings as voicemails and texting. On average, for me, it was like 1 in 35 leads would turn into a deal. I’ve talked to 35 people and evaluate 35 properties. I probably send offers and a crapload of follow-up. Those are people that said, “Yes, I might be interested in the cash offer.” A ton of follow-up and appointments then I finally closed that one deal.

With the online leads, it was more like 1 in 12 or 1 in 15. My quality of life went way up. I’d have to talk to as many people. The lead-to-close time was way shorter. It wasn’t all that follow-up. I dove all in on how do I get more of these online needs? There’s no hotter lead than someone that’s on Google, physically typing in like, how do I solve my problem today? Who buys houses for cash near me? How do I sell a house in probate? How do I sell my house fast for cash? They are ready to go like someone that saw their Facebook ad they’re sitting on the toilet. They’re like, “I might consider a cash off around my house.”

It’s a different quality and a different hotness of lead. In the lead type, I like our Google leads, whether it’s pay-per-click or SEO. I did a lot of pay-per-click. I still do some pay-per-click. When I first started, the cost per lead was around 125, 150, then 200, and 350. Now, it’s like 425 a lead in my market. This Seattle Tacoma area, which is pretty freaking high. The cost keeps growing up. The cool thing about SEO is it’s the only marketing channel out there where the cost per leads go down over time.

The Flip Talk Podcast | Keith Sant and Andrew Kolodgie | SEO

SEO: SEO is the only marketing channel out there where the cost per lead goes down. Over time, the more you do, the cost per lead goes down because you do the hard work up front.


The more you do, the cost per lead goes down because basically, you do all the hard work upfront. I got guys like my own, my site, and Andy’s site. We get like 60 leads a month on some of our sites, like local sites. We did all the hard work. We’re putting like $400 to $500 a month in maintenance on it. If you do the math on that, the cost per lead. There’s a lot of upfront costs and everything, but there’s no other marketing channel like that out there.

Pay Per Click

Let’s talk about this, so PPC. If we’re picking a picture in a website, pay-per-click did a listing. They don’t know what that is. You’re paying Google for ads and they’re presenting those ads usually at the top of the search. Whatever it is you’re searching for. SEO sits right underneath that, if you’re ranking properly.

The top ranks for search engine optimization sit right under that. Are they just going down the line and they happen to hit your SEO link? Do you even know or do they skip the pain and go straight to the SEO? Is there any rhyme? Does SEO work better than PVC? Does it work just as good or is it just the fact that it’s a cheaper alternative? That it may not work as good but it’s still great to use. How would you explain that? Talk about that. Break that down.

It works as good. It depends on the type of person and also the product. Sometimes, I’m always going to skip the ads. Especially if I’m trying to learn something. Sometimes, I will click on an ad if it has a relevant headline. It depends mentally on what I’m doing. If I’m trying to learn something or what’s the best this, I’m not going to click on an ad to learn what the best this is. The SEO, from experience, I’ve spent at least a few hundred thousand on pay-per-click, which I know there are guys on there spending a lot more than me. I know the leads are good.

Usually, those pay-per-click leads, you want to get on them fast. They’re ready to go. They’re not thinking other than, how do I solve my problem? They click on someone, then they’re like, “I need to cash off from my house. They’re ready to go.” Usually, the people that scroll down a little farther, they’re looking for the right company to buy houses or maybe still learning a little bit more. They might Google, “Sell my house fast,” but they don’t know that a company buys houses.

They learn, “A company buys houses.” They’re like, “Is this the company I want to buy my house? Do they look credible? Do they have testimonials? Are they an actual and legit company?” They learn a little more. It’s a different caliber of person usually, in my opinion. Usually, the lower caliber, then it hits that Google ads.

Something we’ll achieve is, when we look at the title transfer. It’s stuff like SEO versus PPC. It’s largely the same when you look at every six-part time period and stuff. The same few other people are filling out PPC forms versus SEO forms. They’re selling. They’re all going to sell but what we have noticed is that PPC does sell a little bit faster. That’s not always a good thing. They sell a little bit faster, but it’s also way more competitive because they’re always going to fill out three forms.

Nobody in their right mind is going to go sell their house for cash, go to PPC form, and fill out just one for them. When you go to an organic form, you’re looking for the site that you trust the most. You’re looking for the guy or the gal who’s going to solve your problem today in the way that you need it. I remember when we were in the DC area and stuff. We got tons of people. I’d say there’s probably like 1 in 20 deals or 1 in 30 deals where they would only contact us. When you believe it only contacts you, that is like the hottest lead in the world because that is going to be your biggest deal of the year every single time.


That’s fair. Let me ask you this, on the PPC side versus the SEO side. With PPC, you need to be on the spot. You need to be calling pretty much right when that lead comes in because they have filled out multiple forms. On SEO, is it still the same game where you want to be responding almost immediately? Do you feel like you have a little more lag time?

I wouldn’t slack on it. I feel like you want to get on those as fast as possible because even if you give them five minutes or if your form isn’t very clear, like after they fill out that form. What happens next? They don’t understand exactly what’s going to happen next or you give them a little information to digest on while you’re grabbing their info and calling them. They could then fill out a form on another site.

The Flip Talk Podcast | Keith Sant and Andrew Kolodgie | SEO

SEO: When you give online forms for people to fill out, you have to help them understand what will happen next. Otherwise, you will lose them.


Honestly, getting to them as fast as possible is the wisest move. There are ways to do that, whether it’s automated text messaging or something I like to do online to keep them engaged and keep them from going to the next. I’ll put a calendar link on there. Everyone else’s site is like, “Thanks for filling out the form. Someone’s going to reach out to you in 24 hours.” Person’s like, “What next? Let’s go to the other side.”

I’m like, “Thanks for filling out our form. We got all your info. Someone’s going to reach out to you in the next 24 hours to schedule an appointment for your cash offer or book your own cash offer right here using this link,” then they book that call or they book that in-home appointment or whatever you do if it’s a call or an appointment. That’s their goal. It’s to get that appointment booked. If you leave them hanging and some of them reach out to you in 24 hours and they don’t know what’s next, the likelihood of them filling out another competitive form goes up a lot. I saw a drastic decrease in me competing in cash offers at appointments when I put that calendar link on there.

Bad Experiences With SEO

I haven’t even heard that before, and I’ve been doing this for a while. Again, PVC is not mine RV. I want to be clear to the audience. It’s never been my thing. In the end, I had some not-so-great SEO experiences years and years ago where I paid a company a lot of money and never got to the first page. Let’s talk about that. Let’s talk about some of the bad experiences people have or some of the games they’re getting played at. I don’t know if you want a bad mouth and anybody or not, but what are some of the reasons why people have bad experiences with SEO? People helping them with SEO.

I don’t want to bad mouth anyone. There are a lot of SEO companies that probably have very good intentions but honestly don’t know what they’re doing. There are so many people. They might get lucky and get some leads. All of a sudden, they think they’re SEO gurus. I don’t know, but I’ve been doing this since 2017. Andy’s been doing this a long time, as you heard. He’s tracking data from different marketing channels, time to close.

He does a ton of testing across all of our different sites before we ever implement this out to any client’s pages to see what happens. The thing with a lot of SEO companies that I found, whether they have bad intentions or not, is they try to put everyone in a box like, “We do SEO for you for a thousand bucks a month.” Depending on what you get for that thousand dollars a month, that might work for you if you’re in Montana or Omaha or somewhere.

I’ve had a guy that came to me and was like, “I’m using this company for $1,500 a month in Dallas.” I’m like, “Do you know how competitive Dallas is?” The name of the game with that show is dialing your page better than the guy next to you and they get more backlinks than the guy next to you. If you’re getting any significant amount of backlink, you’re not going to get any good backlinks or anything at a thousand dollars a month at any rate where you’re ever going to catch up to the people in front of you in Dallas.

There are ways to still get leads in that market by targeting all your other cities outside of Dallas, Fort Worth, Arlington, and Mesquite. There are a lot of little cities that you could rank for a lot faster than the City of Dallas. That one size fits all doesn’t work for everyone, and I see that a lot. The other thing with a lot of SEO companies is transparency. Maybe they are being transparent, but I don’t think there’s a lot of education, so people don’t know what they’re getting for $1,500 a month for SEO.

There must be transparency on how SEO companies work. There is not a lot of education about what people are getting from these campaigns. Click To Tweet

What does that mean? What am I paying for? They might send you a little screenshot of a chart, and still, you’re like, “What does that even mean?” Again, SEO is two parts. Dial in your page. I do that for people for a flat fee. It’s the one-time thing where we get your website to the ability to show up for as many keywords as possible through fixing and optimizing your titles, headings, meta descriptions, images, word count, single word density, and triple word density.

All these different things, and you dial that in and make all your city location pages. That’s the one type thing. After that, it’s backlinks. We do monthly backlinks for people based on a price per link. Another thing is transparency. Those are the two big things that I’ve seen. Hopefully, that wasn’t too complicated or weird. I know probably a lot of people don’t even know what a backlink is.

Investing in SEO

Honestly, if they’re running their business, they don’t need to know. That’s the whole reason why for you. You’re in there trying to figure out backlinks and do all your stuff, you’re probably not running the business and making the money. Let me ask you this, what should somebody expect? I was wondering. Full transparency, back in 2017 or 2018, I did this. I paid somebody to do it. I paid about $1,000 a month, and I paid for 24 months.

I never got past page seven. It sounds like $1,000 a month wasn’t a reasonable investment into building some momentum in SEO. If somebody was going to get into SEO and either do it themselves version and pay somebody to do it for them version. What should they expect to invest and SEO to get to that first page and at least get there? We can talk about maintaining it after that.

There are two things, too. It depends on your budget as far as a timeline. It depends on your market. These guys hit us up. Hopefully, they don’t mind. They’re on their website. They’re in our free Facebook group, SEO Meets Real Estate Investors. They followed a lot of our directions. They built their site the way we told them to. There are a few things that might change here, but they did a lot of hard work. One thing they did that was pretty smart, they have a very small budget.

They’ve only done like $500 a month in backlinks, but they made their page 4,000 words, which gives them the ability to show up for a lot of stuff. A lot of phrases. The one big thing that people mess up with is SEO, especially in our industry. They’re like, “I want to rank. I want to be on the first page. Sell my house fast and we buy houses.” That’s not the goal. The goal is to get leads. Honestly, sell my house fast and we buy houses both are crappy keywords for a few different reasons.

The Flip Talk Podcast | Keith Sant and Andrew Kolodgie | SEO

SEO: The goal of SEO is to get leads, not to directly impact your tangible business results.


I don’t want to take up too much time, but the name of the game is getting on the map for as many keywords as possible. These guys have 4,000 words with a lot of different stuff going on. They’re able to show up for a lot of different stuff, cash for house, cash for my house, and company that buys houses for cash. A lot of different stuff because that’s where the money is. Everyone and their mom that launches a new site is already going after we buy houses and sell the house fast. The low-hanging fruit is the stuff that is higher converting and less competitive.

These guys did this, and they were doing like $500 a month. Again, they have a 4,000-word page, so they have the ability to sell for a lot of stuff. They hit us up, so they closed a deal and are super freaking pumped. They started a while back. They started a little less than a year ago with their site here. Now, their traffic value is like $11,000 a month. It takes a little bit of time. When you say like, “What do you expect?”

With a brand new site, Google’s whole job is to put the best and the most complete answer in front of a searcher as fast as possible. They also want to put it from a real legit credible company. That’s one of the things that goes into your time. If your website is brand new, it’s hard to tell Google you’re a real legit credible company if your site’s a month old. The age year site matters, at least for the first year. You see right around when they hit right around that year mark, then Google started trusting them.

We see it releases around the six-month mark. You see where they released, then again after a year. After a year, your site being around doesn’t matter anymore. It doesn’t matter if it’s a year old or ten years old. That is one thing. I’ve warned a lot of new guys. It’s like if you have a governor on a car where it can only drive like 55 miles an hour. That’s what Google does for a new site. It doesn’t mean you can’t get leads and close deals.

They hold you back even if you’re doing all the right things. They had a very small budget. Only $500 a month for a little bit, but they’re closing deals. They’re on the map for a crap load of keywords. When I say number one, they’re not here for like, “We buy houses in Dallas. They’re only number sixteen.” They’re number 2 or 3 for Plano or Garland. Some of these other things. You’re able to pick up keywords a lot faster on some of these smaller city pages while you’re waiting to rank in Dallas, Houston, and San Antonio.

My main website, Kind House Buyers, which is what everyone knows me for. My homepage is Tacoma, Washington. My first deal came in on my Bonnie Lake page. Bonnie Lake is a little suburb outside of Tacoma. Not many people even had a Bonnie Lake page. If they did, they didn’t have any backlinks on it. If I put like one or two backlinks on some of these small city pages and no one has any. Again, the name game is dial in your page standing the guy next to you. Get more backlinks from the guy next to you, you win. I’m able to get people smaller wins. My first deal came in on my Bonnie Lake page, making a $40,000 deal way before I was ranking number one in places like Seattle or Tacoma. If that makes sense.

Let me ask you this, that was a lot of technical information, which is good. What’s the preferred hosting platform? What site have you seen? What’s yours on? What’s this other company’s on? What are you seeing as most successful for people?

I’m a huge fan of Carrot. Unless you’re a website developer, which again, if you’re a real estate investor, Carrot out of the box makes the fastest and easiest sites for real estate investors. I manage a lot of sites for Carrot customers. Almost all my clients are Carrot customers. That’s what I recommend. For sure. Hands down.

SEO-Friendly Website

What I’m hearing is if I was to grab a Carrot site, set it up, get it all SEO-friendly, start doing the stuff that I needed to do to get it SEO-friendly. Whether I paid somebody to do it for me or I did it myself, it would take about a year for me to rank in that spot on that first page, roughly.

Again, the goal isn’t necessarily to rank number one on any first spot or any page. The goal is to get leads. I could typically start getting people leads within like the first three months. If you do everything right, even with a brand-new site, I could start getting them leads. A company that buys houses, I started this one a few months ago with someone. They’re already getting a few leads, 25 leads and 12 this month.

I started it with 25 leads in the last couple of months over the last two or three months, but twelve of them happened in June. They’re starting to get that momentum. It was probably like two leads then five. I got a site. I want to buy a mobile home park, me and my wife. Our goal is to buy a mobile home. I created this one, I got like twelve leads on it already in the last few months.

The new site just started. I’m getting like mobile home park leads on it. It was pretty cool. I honestly didn’t even know if it would work, but you get stuff going. It is having those other location pages that matter. What I see people fall short on is, let’s say they’re in Dallas. They have their home page and it’s like, “Sell my house fast. We’ve got houses in Dallas.” They never rank it because there are guys in Dallas with a thousand backlinks. If you had created those little cities outside of Dallas, you’d have a chance to start getting leads now.

Ideal Timeline

It’s understanding what the competition has, the advantage they have, and working against that advantage that can get you ahead. The reason why I’m asking is there’s a point I want to make. The fastest out of the gate to a lead is about 90 days. Roughly from zero to a lead is probably reasonable. The reason why I say that is because every marketing channel has a runway.

It has a time runway and 90 to 120 days is pretty reasonable for about any marketing channel. PPC, you could probably start getting leads and closing deals right out of the gate. Direct mail, you’re going to get calls and leads, but you’re not necessarily going to close the first couple of calls. It may take a minute to start closing them and follow up. Cold calling is the same thing. There’s a timeline. If you’re 0 to 3 months before you get that lead, then you’re probably about 90 days to 120 days before you get your first contract, which is in line with some of the other marketing channels.

That’s the reason why I wanted to make a point of the timeline, because people need to understand that every marketing channel has a runway before you’re going to start locking contracts up and getting closes and so on and so forth. That runway is longer or shorter depending on the marketing channel and your processes and your business. This is not out of line. The question is, if I was going to hire you in California, Central Valley. Not a super competitive market, but competitive enough. What would I expect to spend for that 90 days to 220 days before I get that first contract ballpark? You can ballpark me and throw it out there.

We do site builds. A full site build where we build out all your location pages, all the design, structure, add and optimize all your images and everything. That’s a one-time fee of $5,000. Again, we teach you how to do that for free in our Facebook group. There are a lot of guys and these guys did it for free. We got probably a hundred people that have done it for free just following our advice.

It is a pain in the butt and it does take some time. You could do it for free or pay $5,000. The other part of backlinks, you’d probably be looking honestly at say about $4,000 in backlinks to start getting some momentum in your market. To start getting that first little influx of leads and stuff happening.

Let’s just say, get us not too far out of whack from any other marketing channel when it comes to spin versus getting that momentum. It depends on how good you are after that phone rings. What were you going to say on your end?

The cool thing about SEO is it’s the only lead channel where the cost goes down over time. It’s not like pay-per-click where you can throw $3,000 at pay-per-click this month and your phone starts ringing. You start getting right at the second. As I mentioned before I started pay-per-click, the costs keep going up. Again, name of the game, dial in your page better than the guy next to you. Get more links than the guy next to you.

Once you’re ranking above these guys and you got more links, you don’t have to keep on getting backlinks for the sake of getting backlinks. You could dial it down. I was talking to my buddy Nick months ago. I started working on his site and he’s at 65 leads a month now. I won’t show you all his leads, but he’s doing good. He was doing $3,000 a month in backlinks. They’re like full transparency

Trying to get them up out of the gate. He hired some idiots over here. They didn’t know what they were doing. There’s a blue line for backlinks and an orange line for traffic. Normally, you get backlinks and your traffic goes up. He fired them and did some stuff. He didn’t do anything. He hired me when we were about here. I had to fix a lot of stuff. It took a little bit for Google to trust his site again. Now, he’s crushing it. His traffic value is like $25,000 a month.

Months ago, when I hit him up, I’m like, “You’re crushing it. You’re getting 60 leads a month. I can’t get you any more leads in your market. You don’t need to buy more backlinks.” I told him to dial it down to like $500. He’s like, “Let’s make it $1,000 to be safe.” Now, he’s getting 65 leads a month at $999 a month, but his traffic value is like $25,000, which is very on par with his market and how many leads cost per lead for pay-per-click and everything.

Let me ask you this because it’s the same thing with revenue versus profit and gross profit is met. Sixty-five leads a month sounds phenomenal for spending a thousand dollars a month on the surface. The question is, about what ratio do you know that he’s closing? Is he closing 1 in 10? Is he closing 1 in 20? Where is he at as far as his average on closing?

He’s about like 1 in 15. I was telling him again he could get it down. It’s him and his son.

It’s a skill level thing. I get it.

Answering every phone call, too. You need funds to sell.

Google My Business And Target Keywords

If you’re closing 4 out of 60 and you’re talking about $250 a deal. That’s a phenomenal return. That’s what I wanted to get at. The thing about SEO that’s different from some of the other marketing channels is SEO is more of a hurry up and wait for a minute then you get traction. Once you get traction, you build on that momentum until it’s substantial or sufficient for your market then you put it on autopilot. It’s essentially what I’m getting. If you got the bandwidth to do that or the patience to do that, it becomes a phenomenal marketing channel at that point. Anything else you want to add? Anything I didn’t ask or cover?

A lot of things in life. A year from now, you wish you started now. It’s whatever you like. If you don’t have a website, I know a lot of guys, especially in the first start now. They’re cold calling and texts. They don’t even feel they need a website. Get a website and start building that brand. Whether you even do anything with it. Go get a care site and let it sit and start aging. When you do get the funds or bandwidth or whatever, to start doing SEO and work on your site. It’s not starting from day one.

When building a brand, you also need to build a website. Do anything with it, let it sit on the internet, and allow it to start aging. Click To Tweet

You’re not starting from scratch. You’ve got some time under the bar. Now your site’s a little aged, if that makes sense. That’s usually some of my biggest advice. The other thing is low-hanging fruit is your Google My Business listing. If you don’t have a Google My Business listing, get one. If you haven’t optimized it, optimize it. I don’t want to spend a ton of time. I know we’re running out of time. I appreciate you having us on but when I say optimize to Google my business, fill everything out. Even if you have no idea. Leave that thing blank. Fill everything out.

We try to keep these about 30 minutes. We’re about 45 minutes, but I’ll go another 15 minutes if we have to talk about this particular topic. I don’t want to leave people hanging. Talk about Google my business. Why should they know about it? How do they utilize it and maximize it? Let’s give them the information.

It’s the cheapest free way to get to the top of Google now like, “Sell my house fast in Tacoma.” If you do it right, here’s one of my Google My Business listings. I’m the only one that shows up. When you’re looking on mobile, this is going to take up like half of your page on mobile too. If I look at other people’s service options. Again, fill everything out. There’s a ton of things.

I see people put real estate developer or real estate agency. Put consultant. You’re going to get so much more love by Google because now Google is going to put the right people in front of you. Not people looking for development. I’ve seen some weird stuff. The type of category you’re in, do you offer online appointments or on-site? You’re going to get a lot more love if you show your address. I know people like to hide it but you’re going to get that cut in half if you try to hide your address.

I see people open 9:00 to 5:00, Monday through Friday. Sunday is my best day for leads. I’ve closed more deals from leads that come in on Sundays than any other day. I see people, they’re big old fat red clothes on their Sunday. I’m like, “Even if you don’t want to answer the phone, keep this open.” This is like one instance, let’s say sell my house Tacoma or we buy homes Tacoma. Sometimes you’ll see like three business listings, then you’re 1 of 3.

Let’s say you’re 1 of 3. We buy Dallas, this guy opened 24 hours. That guy closed at 5:00. If it’s 6:00, and you guys both have zero reviews, but this one has a big, fat, red clothes next to it. Which one are you going to call? I’m going to call this guy. Basically the exact same thing. This guy is mainly up here because this is the only one that has directions because he has a house property listed. That’s the only reason why he’s on here, even though he probably hasn’t been around. He’s stays open but I would definitely be open 24 hours.

He’s name hacking by trying to put keywords in here. I wouldn’t do that. You want to put your company name, but there are other things. An appointments link is important. I’ve got a lot of leads from this appointments link. I’ve closed deals and I track this because I’ll put a special tracking link from this. Not having that on there, you’re missing out. Again, fill everything out. Products, I have a product. Free cash offer on your house in 24 hours to last. Services, so many services you could fill out every single one. You could add keywords in there.

You’re about a section. You get 750 characters. Fill it out. This is literally 750 characters. Fit as many keywords in here as possible, selling your house, you need to sell your house as-is, cash home buyers, we buy houses, house buying company, cash for houses, who will buy my house for cash, or need someone to sell my house ASAP. Optimize it. Get keywords in here because you can’t show up for stuff if you don’t have it in here, if that makes sense. Same with your website.

You can’t show up for keywords. I can’t rank for a company that buys houses in Houston if I don’t have company that buys houses in Houston on my page somewhere, if that makes sense. If you want to rank, and the other thing, this is huge. I know I’m not practicing what I preach but I’m caring way more about my client sites than I do anything on my own, if you do these updates. If you do one update, they last about a week. I’ve seen my impressions and my clicks. Everything doubles by doing a stupid little update like this. Google loves it and some dumb, “Check out this new house we bought in Bremerton,” image. A little link or whatnot, but adding some product offer event updates once a week will increase.

You can see your performance. I’ll do an update right there. Google will tell you, “Your calls went up.” I haven’t been doing anything. I’m working on everyone else’s site other than my own. You’ll see your calls go up. You’ll see your website clicks go up. These are free clicks. If your average cost per click from your pay-per-click is $19 a click, which is in my case. That’s money.

If you monetize, these are free clicks and it takes like an hour to fill out your Google My Business listing then five minutes to make a post once a week. Again, maybe you don’t have to do a post once a week. If no one’s doing any posts near you, do one a month. The cool thing about SEO is you don’t have to have the best website in the world. You have to be a little better than the guy in front of you. Usually, that bar is a lot lower than you think.

With SEO, you do not need to have the best website in the world. You just have to be a little better than the guy in front of you. Click To Tweet

Episode Wrap-Up

Google My Business. Perfect update. If somebody wanted to reach out to you to get more information about possibly you helping them with the SEO portion of their business, where would they go to find you?

SEOMeetsRealEstateInvestors.com, SEO meets REI. We have the Facebook group, too, SEO Meets Real Estate Investors Facebook group. Again, we teach people over there. Either one of those spots.

Any parting advice you want to give somebody in the real estate investing space that’s just starting out? Anything you want to share or any wisdom?

Answer your phone. Don’t get any missed calls. Don’t let it go to voicemail.

Andrew and Keith, thank you very much for your time. I appreciate it. If you got value from this episode, make sure you’re liking and sharing it. Reviews always go a long way to help us grow. We’re doing that to serve you well. Make sure you go to FlipTalk.com. Again, check out everything in the Flip Talk universe and make sure you check out what Keith has going on at SEOMeetsRealEstateInvestors.com. Talk to you guys again soon.


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